Social Networking Dos and Don'ts
Do
- Tailor what you do to the specific social networking site.
- Communicate with users in ways that they anticipate, expect and appreciate.
- Provide incentives for users to disseminate your message.
- Remember that the user doesn’t have to interact with you, so provide a compelling reason to do so in their language and their world.
- Remember that people social network to have fun!
Don’t
- Invest a huge amount of money without a business objective or metrics plan.
- Try to recreate functionality that already exists that people are already using.
- Force people to enter or offer too much information in order to network with you.
- Drop the ball on keeping in touch with your users.
- Fail to give them credit for their ideas.
See Also