Google is of course the world’s biggest search engine, with billions of hits every week. But there are of course other search engines, which do different things.

At the time of writing (June 2010), Hitwise search engine market share stats for the previous month revealed that in the USA:

• Google had a 72% share
• Followed by Yahoo! (14.6%)
• Bing (9.2%)
• Ask (2.2%)
• AOL Search (1.1%)

Google’s market share grew at the expense of the other search engines.

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In the UK, Google’s dominance is even more marked. In May 2010, the stats looked like this (with Google again gaining market share at the expense of everyone else):

• Google.co.uk – 87.7%
• Google.com – 4%
• Bing.com – 3%
• UK.search.yahoo.com – 2.5%
• Others – 2.8%

However, in the fast-growing Chinese market, a very different picture emerges. The China Internet Marketing Network Information Center (CNNIC) puts Google’s overall share at 25.3% while the home-grown Chinese engine Baidu’s market share is to 62.1%. (Read more by clicking on this link [1]).

For regular, up-to-date figures on search engine share, visit sites like Hitwise [2], Nielsen [3] or Comscore [4]