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Are your email campaigns not getting the responses you and your client had hoped for?

Never fear - send a follow-up email to those who don't open first version

OgilvyOne London got these results from a real campaign:

• First email – opened by 20% of recipients, click-through rate (CTR) 15%,
• Follow-up opened by a further 10%, CTR 5%

At minimal cost over a single email (no copy or content changes required), that gave totals of 30% open rates, and a CTR of 20%.